So I had seen the online lookbook, editorial press and “Today” appearances of the Jason Wu for Target collection and honestly wasn’t that enthralled. There were some cute looks in the line, but they weren’t cute looks for me. Unlike Missoni, of which I wanted any and all, immediately, there was only one dress in this collection I would even consider buying — this one. Still, I wasn’t POSITIVE that I didn’t love it, so I got up and hauled my cookies to Target at 8 a.m. on a Sunday morning. There were plenty of items (though they weren’t carrying the blue dress) and no mob scene — God bless Iowa — but really, in person, the stuff was so underwhelming. The fabrics were not great and the designs a weird mix of old lady and young girl. I left without even seriously considering anything.
I’m glad I checked it out, and I’m equally glad I don’t live somewhere like Miami, where the couple went in and bought everything with plans to sell it for a profit. Despite the fact that I didn’t love the collection, stories like this are so annoying they give me heart palpitations. Setting limits may not be ideal on Target’s end, but there must be a better answer. If I had waited in line only to watch store personnel escort these people out of there with every single thing available, I would be seriously disenfranchised on the level of never wanting to go back into that store. I’m just thinking Target should be careful walking this line of drawing interest and turning people off. The quick publicity benefit isn’t going to be worthwhile once people decide they are just. over. it.


